Why is web design important?
If you ever log in to the official website of Rolls Royce, you will be nothing but dazzled. Have you ever wondered what sets it apart from every run-of-the-mill website that is doing the rounds on the Internet? It is the impeccable skill of web designers to provide engaging content that is attractive as well as informative at the same time. With technology and innovation at its helm, the World Wide Web has taken over the world with a storm. In this day and age, if your company does not have an aesthetic website, the battle is far from won
What does it take to be a Web Designer?
Whenever we speak of a Web Designer, we immediately think of photoshop and editing skills but if only it were so simple! You might think the role of a web designer stops after having built an eye-catching website. Well, it just starts there. Alongside constantly updating and enhancing the website, the designer has to manage the planning, execution, marketing, and communication to ensure the website bears fruits.
Skills a Web Designer must have
Design Theory – As the name suggests, Design Theory involves the fundamental principles of creating designs that are visually appealing and meant to serve a purpose efficiently. It is the foundation of the pursuit of design, photography, and visual arts in general. The theory requires a web designer to understand the shape, color, texture, structure, and volume of tangible matter in order to form designs that achieve balance, rhythm, pattern, and unity with the requirements of society at large.
User Interface (UI) Design – A web developer, if not advanced proficiency, must have basic to intermediate skill in UI design. UI design is the process of making interfaces in software or computerized devices with a focus on looks and style. More user-friendly the interface, the more popularity the application will gain. (No wonder there are more Android users than Apple )
User Experience Design – User Experience or UX as it is commonly called is a superset of UI design. It is imperative for a web designer to master this skill. This form of design is intuitive and tech-driven to enhance the quality of engagement between customers and the products they use. UX generally occurs in 5 well-defined stages. It starts with extensive research to understand market trends which is followed by designing and prototyping according to those requirements. It finally ends with thorough A/B testing and measurement which often acts as feedback.
Responsive Web Design – With so many devices with different screen sizes, pixel resolutions, platforms, and orientation, Web designers are required to find one common solution that will adapt itself to all surroundings. The process of doing so is called Responsive Designing. The practice consists of a mix of flexible grid layouts, and intelligent use of CSS media queries. Even the websites that the web developers build have to be responsive and adapt to different output devices.
Figma: Figma has a seamless user interface and sleek feature palette. Mostly browser-based, Figma provides a corpus of solutions integrated into one UI which includes UI and UX design, prototyping, graphic design, wireframing and templates. Considering most UI tools to be quite expensive, Figma offers you a considerably cheaper option to support your business. Problem of storage on your computer? Figma has just the right solution for you. All files of Figma are saved on the cloud, and accessible anywhere in the world.
Adobe XD: If you are looking for a premium service, it goes without saying that it will cost you. Adobe XD, unlike Figma, is not free but it offers world-class products to prove its credibility. You can design and prototype with ease. With integration to the Adobe family, you can have access to a vast resource network to complement your website. This would then give you access to thousands of interesting, unique, and design-defining typefaces at the palm of your hand.
Sketch: An extremely fast and intuitive UI tool, Sketch alongside providing you with an efficient website designing kit, is also famous for its Plugin functionality which not only improves your development time but also helps you write better code. Sketch delivers an enormous resources library. With a new update, Sketch has now introduced the Copy and Paste SVG Code feature among several others. This hastens workflow for a web designer and facilitates better output.
Comparing the three tools above: Figma vs Sketch vs Adobe XD
In the race to the finish, Sketch loses out on user popularity as it is only available for Mac users whereas Figma and Adobe XD are available for Windows and Linux users as well. Figma has edged out its counterparts with its browser-based approach making it the strong favorite out of the three.
To learn more about web design, read more books, blogs, and video tutorials
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